Article Marketing Secrets and SEO Techniques

However, article marketing is a very powerful traffic tool if used right, and
my purpose here is to reward my readers with valuable free information that
I would normally charge clients a lot of money to obtain. Some of this might
seem elementary, in fact each individual secret I am about to give you is
indeed elementary when taken as a separate entity, but put together they
form a tool that I doubt anybody online, including the most experienced marketers,
are using in its entirety.

This lens is also being used to exemplify one of the secrets I am about to
reveal - well, not really a secret, more common sense really. So here we
are: what I am about to reveal to you here my clients would pay a massive
amount of money for - even as much as $20. It’s too late for them though,
because you have it free, and they will now have to pay a lot more than that.

Why do people write articles for directory submission? They do it for each
of two reasons:

To get the all-important back links from the article directories that improve
their Google PageRank and so the possibility of a high search engine listing.
However, the directories are not in existence for the benefit of their submitters,
but for themselves. If I am talking about directories as if they were humans
please bear with me - it is easier than referring to the article directory
directors, or owners.

Article directories exist to make money, and they do so through Adsense and
advertising, and some also by charging for express submissions. Otherwise
why should anybody offer you free article listings, because the vast majority
are free (apart from the express listing charges)- I would write that they
are all free, but some smart ass would probably inform me about about a small
directory in Patagonia that charges 5c a listing (sorry Patagonians - I had
to use somewhere).

The reason that you will generally find Adsense blocks beside your article
is psychological. It is because many articles are very poor, and written
only as an introduction to the author’s resource and website link. This is
true: too many authors write for themselves and not their readers, and once
the readers see the article they are turned off. They have nowhere to go
so click on an Adsense ad, so making money for the directory.

However they make their money, the directories know that the higher each article
is listed in search engines such as Google, the more exposure they will get.
The higher the Google listing, the more visitors or readers, and hence the
more Adsense clicks. The directories also understand that the higher the
listings they can achieve for their authors, then the more submissions they
will get, and that leads us to the first article marketing secret.

Secret #1

If you write an article on a topic that relates to a page on your website
then the directory will optimize the directory page on which your article is
published for the main keyword you are using. That is why directories ask you
for the keyword pertaining to your article. They do the SEO work for you, and
will get your article as many visitors as possible.

Therefore, if you are useless at SEO, write an article for your website using
a particular keyword (or have an article ghostwriter (me) do it for you)
and submit that to the directories. They will do the SEO and send visitors
to your web page for more information. They earn money and you get the traffic.
A great arrangement! Why do you think that your articles have to be of a
certain standard and of a minimum length? To get a high Google listing of
course.

Secret #2

Many article directories allow full HTML formating of your articles. Most
allow only text, but those that do allow HTML are invaluable. Some, such as
iSnare offer both. You should use that to maximum advantage and produce a beautifully
formated piece of work, with bullets and proper headings.

Your readers will think you to be an expert writer (your text can be relatively
poor as long as it looks fabulous)and will want to see more of your work.
That click to your link is a given. It is a website magnet.

What you have to do is to find the directories that allow HTML formating of
the body of the article and submit to them manually. Leave your submission
software to deal with the rest. Most software allows you to add to and delete
directories from the database, so use that judiciously to suit your needs.
Always submit to the HTML sites manually since each might have distinctly
different rules and specific HTML tags allowed or disallowed.

Secret #3

Many sites allow you more than one link in the author’s resource box. You
can present links to two or three different web pages and some people do that.
Others ignore it and stick to the one. What you are going to do, however, is
something different. You will present links to: